21Seeds was acquired by Diageo after being founded in 2019 by three female entrepreneurs ready to change the infused tequila game. Becoming the largest exit by a female-founded spirits brand, 21Seeds has grown rapidly throughout the years. Here’s how we helped.
The Challenge
21Seeds Infused Tequila was looking for an increase in social media engagement metrics, brand affinity, and brand awareness. They needed a strategy to connect with their audience authentically and build a loyal following
Our Approach
We conducted a strategy for their social platforms and identified the need for a more consistent brand voice, relatable content, and Creator efforts. Here’s how we did it:
– Fun, relatable, captions utilizing 21Seeds brand voice
– Consistent, trending, and aesthetic Feed posts
– Implemented a Creator program strategy
– Implemented brand partnerships for giveaways, co-branded Reels, etc.
Takeaway
Establishing a social presence for direct-to-consumer brands is essential when launching a brand. For 21Seeds, a strong, consistent brand voice paired with strategic, relatable content was the key to building engagement and affinity.
