PAID SOCIAL THAT GETS
more efficient every quarter.
A premium organic salad brand. A paid program built from zero. Three quarters, 9,322 followers, and a 59% improvement in cost per acquisition.
[ 01 ] THE SETUP
THE BRIEF WAS simple. The build wasn’t.
organicgirl is a premium organic salad brand – highly visual product, loyal audience, a brand that looks good on screen and knows it.
What they did not have was a paid social program that worked. CSC came in with no inherited playbook, no prior creative winners, no benchmarks.
Just a mandate: build a follower acquisition program from scratch and make it more efficient every time we run it.
[ 02 ] THE INSIGHT
GIVEAWAYS UNDERPERFORMED. GENERIC CTAs UNDERPERFORMED. Recipe Reels won.
– CSC STRATEGY MEMO
[ 03 ] THE WORK
THREE QUARTERS, one repeatable formula.
Strategy is not a deck. It is a list of decisions you are willing to make on Tuesday and unmake on Friday. Here is the list we made for organicgirl.
01
BUILT THE TESTING FRAMEWORK from zero.
No prior winners to optimize from. We structured A/B tests across spend levels, creative formats, and CTA variants – methodically, quarter by quarter.
02
FOUND WHAT ACTUALLY converts.
Giveaway content underperformed. Generic CTAs underperformed. Recipe Reels with platform-native CTAs consistently won.
03
FED EACH QUARTER’S LEARNINGS into the next brief.
Q3 2025: $6,000 investment, 1,554 followers at $3.86 each. Q4: same spend, 3,833 followers at $1.60. Q1 2026 sustained at $2.23 across a higher spend.
04
MANAGED THE COMMUNITY around the content.
CSC managed organicgirl's community in parallel – responding to comments, engaging with followers, and maintaining a consistent brand voice.
[ 04 ] THE NUMBERS
FOUR NUMBERS that tell the story.
FOLLOWERS GAINED Q3 2025-Q1 2026
9,322
New followers across three quarters of the paid acquisition program.
MORE EFFICIENT COST PER FOLLOWER
59%
Improvement in cost per follower from Q3 to Q4.
COST PER FOLLOWER – BEST QUARTER
$1.60
Down from $3.86 in Q3.
ENGAGEMENT RATE ON COMMENTED CONTENT
2.5%
Versus a 0.8% baseline – recognized by Dash Hudson.
When Dash Hudson analyzed brands that commented on their own content as a way to drive engagement, organicgirl came out as one of the most successful on Instagram.
[ 05 ] SELECTED OUTPUT
WORK that shipped.
[ 06 ] WHAT WE TOOK INTO THE PRACTICE
PERFORMANCE AND COMMUNITY aren’t separate programs. They compound.
The paid program gets people in. The community program gives them a reason to stay and respond. Run them in parallel and the engagement rate does not just hold – it lifts.
That’s the organicgirl model. It’s the model we now bring to every paid social engagement: build the framework, manage the voice, and improve both every single quarter.
IF YOU’RE TRYING TO GROW SOMETHING worth growing, WE SHOULD TALK.
[email protected]NTA BARBARA · LOS ANGELES · DENVER