[ TEAM ]
WHO YOU
actually
WORK WITH.
No rotating cast of juniors. No agency middlemen. The person you meet in the first conversation is the person leading your engagement.
EIGHT IN-HOUSE · SENIOR-LED · NETWORK PARTNERSHIP WITH STAY IN YOUR LANE
[ 01 ] PRINCIPAL
Aaron Marshall
Principal & Owner
Aaron runs CSC. Before this, he was COO of the Santa Barbara Zoo – a complex, mission-driven institution with a brand, a community, a public mission, and a P&L. Before that, two decades of strategy and brand work spanning consumer, nonprofit, and growth-stage categories.
That range is the point. He has run an institution from the inside; he knows what it takes to scale something that means something without flattening what made it worth growing.
Certified in the Six Types of Working Genius. Leads leadership retreats across industries. Educated at the University of Edinburgh. Based in Santa Barbara.
Aaron runs CSC. Before this, he was COO of the Santa Barbara Zoo – a complex, mission-driven institution with a brand, a community, a public mission, and a P&L. Before that, two decades of strategy and brand work spanning consumer, nonprofit, and growth-stage categories.
That range is the point. He has run an institution from the inside; he knows what it takes to scale something that means something without flattening what made it worth growing.
Certified in the Six Types of Working Genius. Leads leadership retreats across industries. Educated at the University of Edinburgh. Based in Santa Barbara.
[ 02 ] THE STUDIO
SMALL BY design.
Seven named seats, each held by someone senior enough to own the work. Strategy, operations, marketing, creative direction, design, paid media.
Ingrid Schneider
Fractional CMO
Ingrid leads marketing strategy across the CSC book as Fractional CMO. She is also founder and CEO of Stay in Your Lane Co. in Denver – the partner studio whose specialists round out the CSC network.
Her career spans automotive operations, restaurant groups including P.F. Chang's and Fleming's Prime, running one of the largest comedy clubs in the US, and brand work for franchise systems. The through-line: People First, BS Last.
Master's in Education from Metro State University. Named a Franchise Influencer Award honoree three years running.
Becca Page Ruebke
Director of Operations
Becca runs how the work gets done at CSC – team, delivery, rhythms, the operating system that lets everyone else do their best craft.
Her background spans both sides of the franchise equation – emerging-brand support at a leading franchise supplier and operations through her own ownership experience. Think big, break it down, bring people with you.
Master's in Communication & Leadership Studies from Gonzaga University.
Callie Gudmonson
Marketing Director
Callie runs what the work says at CSC – brand voice, campaigns, and the marketing function across the client book.
Years in local government running crisis communications with police and fire teams, alongside full digital programs. That public-trust posture is the foundation she brings to brand voice work.
Named New Communications Professional of the Year by the Minnesota Association of Government Communicators.
Madison Fichiera
Account Executive
Madison has been with CSC since 2021, and the brands she has worked with know why she has stayed. She understands social: not just what performs, but why it resonates.
Her work lives at the intersection of strategy, creator partnerships, and content-driven campaigns that feel native to the platform and true to the brand.
Originally from New Jersey and now based in Bozeman, Montana, Madison traded coasts for mountains and never looked back.
Rocio Spaciuk
Creative Director
Rochii leads creative direction across CSC's work – brand identity, packaging, visual systems, the way the work looks before anyone reads a word.
Design without a reason is decoration. Design with a strategic reason behind it is a brand. That is the line she defends on every project.
Originally from Argentina, trained as a graphic designer. Believes in doing the work with heart or not doing it.
Delfina Paul
Graphic Designer
Delfi handles the craft side of CSC's visual work – the execution layer where a brief becomes something you can actually see.
Across brand, packaging, and content, she makes sure the design lands the way it was meant to.
Trained as a graphic designer. Still early in her career, already doing work worth noticing.
Luis Guido
Meta Ads Specialist
Lucho runs CSC's Meta Ads program – campaigns, creative, lead-gen funnels, and the measurement work that tells us whether any of it earned its budget.
Twelve years in digital marketing, the last six deep in lead generation and e-commerce.
Two steps forward and one step back is still one step forward – disciplined, patient, allergic to declaring victory early.
Noel Portocarrero
Digital Ads Manager
Noel runs CSC's broader digital ads program – performance campaigns across Google, programmatic, and integrated paid programs.
Years in event planning and radio and TV advertising before pivoting into digital. The result: a practitioner who thinks about audiences the way a producer does, not just a buyer.
[ 03 ] THE NETWORK
SENIOR SPECIALISTS,
when the work calls for them.
CSC operates in a sister-agency partnership with Stay in Your Lane Co. in Denver. When an engagement needs depth at a specific practice we do not carry in-house, we draw from the SIYL bench. Same standard of senior. No middlemen between you and the person doing the work.
AI STRATEGY
AI-driven marketing systems, content workflows, and agent-assisted operations.
UX / UI DESIGN
Website and digital product design when a brand build needs the screen, not just the page.
FRANCHISE DEVELOPMENT
Recruiting, sales workflows, and franchisee experience for brands going multi-unit.